As Airbnb becomes more popular, you have to set yourself apart. In my local area of West Michigan, the lakes are the main draw. A few years ago when we rented our own property it was located across the street from an inland lake, with access a public boat launch nearby and Lake Michigan just a mile or so away. …
Airbnb Design~ Brand Identity/Part 2; Coastal Style Bedroom
As I said in my previous post, each room identity morphed into something a little different. For the Great Lakes bedroom, it changed into things we do on the lake. Boating, fishing, swimming, etc. So this bedroom has a coastal style which is an obvious choice in a lake house! I didn’t include anything that relates to ocean coastal. Such …
Blog Series: Airbnb Design~Brand Identity for Guest Bedrooms/Part 1
When taking on a design project for an Airbnb, I like to decorate each bedroom differently. But they also need to be cohesive with the rest of the house. Instead of using themes (because that sounds cheesy:), I give each room a brand identity. In a recent vacation rental home project, I gave my clients a few different brand identity …
